top of page

More About Us

Our passion and our origins both lie in service. We have been involved in the hospitality industry for generations so its literally in our blood. Using technology and modern tools to enhance our service offering has brought us from a tradition service company to a leading edge technology platform that just so happens to love to serve our customers.

Our Vision

Is to create a truly unique and customized experience for all of our users and customers which they cant find elsewhere. We want to provide the absolute best experience through our innovative use of technology. This experience will be further enhance by our well trained and always courteous staff and service providers who will adhere to our highest standards.

About The Team

We have an amazing team that is committed to moving this project forward with the best possible strategy and execution.  Waldron McCritty, the Founder & CEO, has 15 years of management experience including 8 years US Military Service.  He has a BS in Industrial & Systems Engineering.  He is a serial entrepreneur with a passion for technology and innovation.  He has worked in and around the on-demand gig economy while developing and testing this platform for the past several years. 

About: About

Meet The Team

BE LUX CEO.jpg

Waldron McCritty

  • Grey LinkedIn Icon

CEO

A passionate entrepreneur and technology enthusiast, he is the visionary behind the scenes driving the company forward. His record of service and personal pursuit of greatness instill a healthy culture from the top down.

Crystal Lou.jpg

Crystal Lou

  • Grey LinkedIn Icon

COO

A proven leader and manager with years of management experience and business development.  She's the magical glue that holds all operations and business units together.

Thomas.png

Thomas Smallwood

  • Grey LinkedIn Icon

CTO

Full-Stack developer and graphic designer with years of professional experience. Worked on different scale projects and companies from start-ups to large tech companies. Founder of a tech startup company, Kwagu, which is focused on branding through technology and services.  audience.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

©2023 by BE LUX.

bottom of page